For sellers, Ebay is a cross between a Stay-at-Home business and multilevel marketing.
There are many "examples" of persons making good money using this "system". There are many "add ons" that are hawked as having beneficial effects on your business, everything from seminars to software to embellishments for your product listings like "gallery photo" which has proven to create a minor statiscal likelihood of your product being sold. "Repeat business" is touted as necessary for monetary success (DUH). Don't forget the "bidding frenzy" that is less likely to happen if you don't follow the company's ".99 auction" mantra. Using fear and questionable statistical data, Ebay is able to skim and charge an increasing amount from just about any action that a seller might take on it's site. All without actually providing any tangible increase in service to the seller. It must be a California company to be so hostile to business! And a seller "MUST" have a store, but here's the catch; Ebay will drive no traffic to your store. You must go out and evangelize about your store and Ebay to increase your chances for monetary success! For this privlege, Ebay tripled the price of a basic store without adding even 50% more services or features. Oh yeah, they rewrote some HTML threw in a few new graphics and presto, for the price of a coder in Bangladesh, Ebay has given the seller a new way to manage their store. Ebay boasts of millions of registered users, but does not provide statistics of how many of those users are active or were one-time accounts. Yes you too can make TENS of dollars on Ebay with your OWN e-commerce store!